Vigorously Loved
Vigorously Loved
A website redesign
A website redesign
Overview
Overview
Overview
Vigorously Loved is a culturally-centered doula practice dedicated to empowering Black women and women of color through their birthing journeys. Initially relying on word of mouth and a minimal social media presence, the practice sought to expand its reach with a website that educates visitors, highlights service packages, and connects emotionally with its target audience
Vigorously Loved is a culturally-centered doula practice dedicated to empowering Black women and women of color through their birthing journeys. Initially relying on word of mouth and a minimal social media presence, the practice sought to expand its reach with a website that educates visitors, highlights service packages, and connects emotionally with its target audience
Vigorously Loved is a culturally-centered doula practice dedicated to empowering Black women and women of color through their birthing journeys. Initially relying on word of mouth and a minimal social media presence, the practice sought to expand its reach with a website that educates visitors, highlights service packages, and connects emotionally with its target audience
Problem
Problem
Problem
Doula services are underutilized, especially within Black and minority communities, often due to a lack of accessible, culturally relevant information. Vigorously Loved's previous single-page website did not adequately communicate the value of doula care, offer details about its services, or create a personal connection with potential clients..
Doula services are underutilized, especially within Black and minority communities, often due to a lack of accessible, culturally relevant information. Vigorously Loved's previous single-page website did not adequately communicate the value of doula care, offer details about its services, or create a personal connection with potential clients..
Doula services are underutilized, especially within Black and minority communities, often due to a lack of accessible, culturally relevant information. Vigorously Loved's previous single-page website did not adequately communicate the value of doula care, offer details about its services, or create a personal connection with potential clients..
Solution
Solution
Solution
Through research and user-centered design, we reimagined the Vigorously Loved website to:
Educate visitors about the emotional, physical, and cultural benefits of doula care.
Showcase tailored service packages in a clear, engaging way
Celebrate cultural identity with visuals, testimonials, and storytelling.
This new website establishes Vigorously Loved as a trusted partner in providing culturally affirming support for expectant mothers and their families.
To solve this problem,
we focused on making the design a more modern UI design to make it look more appealing to someone under the age of 35.
We also focused on making it user-friendly, so users did not need to guess and how to use the app.
Finally to address the overwhelming amount of suggestions, we added a new feature of randomizer to keep the dates interesting and lowering the need for users to lower the mount of decisions to make
To solve this problem,
we focused on making the design a more modern UI design to make it look more appealing to someone under the age of 35.
We also focused on making it user-friendly, so users did not need to guess and how to use the app.
Finally to address the overwhelming amount of suggestions, we added a new feature of randomizer to keep the dates interesting and lowering the need for users to lower the mount of decisions to make
The Before: One Long Page
Discover
Discover
Discover
I'd never met a doula or really knew what they did, so this was a great learning experience!
I'd never met a doula or really knew what they did, so this was a great learning experience!
I'd never met a doula or really knew what they did, so this was a great learning experience!
With doula services being underutilized, especially within Black and minority communities, we didn’t want to assume that people weren’t using them simply because they didn’t understand their value. So, we conducted a competitive analysis and examined the needs of families in these communities to better understand the barriers and what would encourage them to seek out doula care
With doula services being underutilized, especially within Black and minority , we didn’t want to assume that people weren’t using them simply because they didn’t understand their value. So, we conducted a competitive analysis and examined the needs of families in these communities to better understand the barriers and what would encourage them to seek out doula care
With doula services being underutilized, especially within Black and minority communities, we didn’t want to assume that people weren’t using them simply because they didn’t understand their value. So, we conducted a competitive analysis and examined the needs of families in these communities to better understand the barriers and what would encourage them to seek out doula care
These key findings told us that while some people may not initially consider doula services, many would benefit if they understood how doulas provide culturally affirming care, emotional support, and personalized guidance throughout pregnancy and beyond. By showcasing clear service packages, trust-building content, and accessible educational resources, Vigorously Loved could help potential clients see the value and accessibility of doula care tailored specifically to their needs.
These key findings told us that while some people may not initially consider doula services, many would benefit if they understood how doulas provide culturally affirming care, emotional support, and personalized guidance throughout pregnancy and beyond. By showcasing clear service packages, trust-building content, and accessible educational resources, Vigorously Loved could help potential clients see the value and accessibility of doula care tailored specifically to their needs.
These key findings told us that while some people may not initially consider doula services, many would benefit if they understood how doulas provide culturally affirming care, emotional support, and personalized guidance throughout pregnancy and beyond. By showcasing clear service packages, trust-building content, and accessible educational resources, Vigorously Loved could help potential clients see the value and accessibility of doula care tailored specifically to their needs.
Ideate and Design
Ideate and Design
Ideate and Design
We decided to map the user journey to gain a deeper understanding of what a doula is and how they can help someone. We had little to no knowledge, so this helped us empathize with potential clients and better address their needs, especially for those who may not fully understand the role or value of doula services themselves. By following this approach, we ensured the website design effectively communicated the benefits of doula care in a way that felt personal, accessible, and culturally affirming.
We decided to map the user journey to gain a deeper understanding of what a doula is and how they can help someone. We had little to no knowledge, so this helped us empathize with potential clients and better address their needs, especially for those who may not fully understand the role or value of doula services themselves.
We decided to map the user journey to gain a deeper understanding of what a doula is and how they can help someone. We had little to no knowledge, so this helped us empathize with potential clients and better address their needs, especially for those who may not fully understand the role or value of doula services themselves. By following this approach, we ensured the website design effectively communicated the benefits of doula care in a way that felt personal, accessible, and culturally affirming.
Content
Content
Mapping the user journey provided us with a clear understanding of how potential clients interacted with Vigorously Loved and where they faced challenges. This insight was instrumental in creating our new site map.
Mapping the user journey provided us with a clear understanding of how potential clients interacted with Vigorously Loved and where they faced challenges. This insight was instrumental in creating our new site map.
Mapping the user journey provided us with a clear understanding of how potential clients interacted with Vigorously Loved and where they faced challenges. This insight was instrumental in creating our new site map.
Testing
Testing
Testing
We did A/B testing to see the best way to present the services
We did A/B testing to to present the services
We did A/B testing to see the best way to present the services
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris sit amet luctus purus. Cras vitae fringilla leo, sed malesuada purus. Suspendisse potenti. Aliquam id mollis lorem. Duis non ipsum finibus, lobortis tortor sodales, auctor tellus. Nullam auctor ligula id lorem condimentum convallis sed sed ex. Phasellus condimentum pulvinar pharetra. Mauris dignissim id quam id faucibus. In a nisl lacus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris sit amet luctus purus. Cras vitae fringilla leo, sed malesuada purus. Suspendisse potenti. Aliquam id mollis lorem. Duis non ipsum finibus, lobortis tortor sodales, auctor tellus. Nullam auctor ligula id lorem condimentum convallis sed sed ex. Phasellus condimentum pulvinar pharetra. Mauris dignissim id quam id faucibus. In a nisl lacus.
Overview
Design Time
Overview
Attention Grabbing Sentence…
Attention Grabbing Sentence…
To address the confusion caused by the one-page layout, we reorganized the website into five distinct pages: Home, About, Courses, Doula Services, and Contact/Consult Form.
To address the confusion caused by the one-page layout, we reorganized the website into five distinct pages: Home, About, Courses, Doula Services, and Contact/Consult Form.
To address the confusion caused by the one-page layout, we reorganized the website into five distinct pages: Home, About, Courses, Doula Services, and Contact/Consult Form.
Why we decided to make this changes…
Why we decided to make this changes…
Why we decided to make this changes…
A single-page layout made it challenging for users to distinguish between services such as fertility and birth packages, as well as to quickly find specific information. By dividing the content into multiple pages, we established a clear and intuitive navigation system; enabling users to easily locate the information they need without endless scrolling or feeling overwhelmed.
A single-page layout made it challenging for users to distinguish between services such as fertility and birth packages, as well as to quickly find specific information. By dividing the content into multiple pages, we established a clear and intuitive navigation system; enabling users to easily locate the information they need without endless scrolling or feeling overwhelmed.
A single-page layout made it challenging for users to distinguish between services such as fertility and birth packages, as well as to quickly find specific information. By dividing the content into multiple pages, we established a clear and intuitive navigation system; enabling users to easily locate the information they need without endless scrolling or feeling overwhelmed.
Refelction
Refelction
Refelction
What did I learn from this?
What did I learn from this?
What did I learn from this?
Empathy : Designing for Black women and women of color requires culturally affirming visuals and language, highlighting the need to understand users' emotional and practical needs.
Prioritize Flexibility: Removing the "Courses" section emphasized the importance of showcasing only ready content, enhancing user experience over including features too early.
Celebrate Progress: Completing most of the website, excluding the home page, demonstrates the effectiveness of iterative design and the value of refining as the project evolves.
Empathy : Designing for Black women and women of color requires culturally affirming visuals and language, highlighting the need to understand users' emotional and practical needs.
Prioritize Flexibility: Removing the "Courses" section emphasized the importance of showcasing only ready content, enhancing user experience over including features too early.
Celebrate Progress: Completing most of the website, excluding the home page, demonstrates the effectiveness of iterative design and the value of refining as the project evolves.
Empathy : Designing for Black women and women of color requires culturally affirming visuals and language, highlighting the need to understand users' emotional and practical needs.
Prioritize Flexibility: Removing the "Courses" section emphasized the importance of showcasing only ready content, enhancing user experience over including features too early.
Celebrate Progress: Completing most of the website, excluding the home page, demonstrates the effectiveness of iterative design and the value of refining as the project evolves.
Next Steps
Next Steps
Finalize any changes that need to be made
Finalize any changes that need to be made
Finalize any changes that need to be made
Complete Home Page Design: Finalize layout, visuals, and content, ensuring key elements like CTAs (e.g., "Schedule a Consultation") and service overviews are prominent.
Conduct User Flow Testing: Perform usability testing with potential users for smooth navigation and gather feedback on design, content, and information access.
Finalize Content: Review and refine text for clarity and brand alignment, incorporating SEO best practices for improved visibility.
Prepare for Launch and Future Updates: Test site responsiveness across devices, set up analytics, and develop a roadmap for future content updates, including the "Courses" section and ongoing resources.
Complete Home Page Design: Finalize layout, visuals, and content, ensuring key elements like CTAs (e.g., "Schedule a Consultation") and service overviews are prominent.
Conduct User Flow Testing: Perform usability testing with potential users for smooth navigation and gather feedback on design, content, and information access.
Finalize Content: Review and refine text for clarity and brand alignment, incorporating SEO best practices for improved visibility.
Prepare for Launch and Future Updates: Test site responsiveness across devices, set up analytics, and develop a roadmap for future content updates, including the "Courses" section and ongoing resources.
