For people experiencing domestic violence or unsafe situations, reaching out for help isn’t always possible. Phone calls can be overheard, apps can be monitored, and traditional safety tools are often too obvious or too complicated to use discreetly.
Our team discovered that existing solutions either rely on expensive hardware, are not culturally or situationally sensitive, or lack the subtlety required for real-life dangerous environments. Survivors need a lifeline that blends into their everyday technology — something easy, fast, and impossible to detect.
Provide discreet protection through multiple disguise options
Enable quick, silent emergency alerts triggered by phone or smartwatch
Share location in real time with trusted contacts or responders
Give responders a clear dashboard for monitoring alerts and taking action
Remove complexity so users can act immediately in high-stress moments
Many existing apps are too obvious, too complex, or dependent on specialized hardware. Survivors need autonomy, subtlety, and control, specifically an app that won’t raise suspicion yet still performs powerfully under pressure.
We wanted to ensure the app conveyed the right vibe and mood, so we consulted with people who had experienced similar situations. Their insights helped us design the app to feel gender‑neutral and safe.
This research directly informed the creation of a mood board that captured the emotional tone we wanted to achieve, and guided the development of user personas that reflect the diverse needs and experiences of potential users.
This guided our early lo-fi sketches:
Simple, calming visual language
Minimal interactions required
Hidden pathways to send alerts
A disguised home screen
Easy watch pairing
Emergency contact setup workflows
Mid-Fi Designs & Testing
Style guide
What changed
Updated Trigger Set up
Dashboards for the different users
Updated disguises






















