Headway Idea Labs

Headway Idea Labs

Accessibilty. Web Redesign.

Project Summary

Overview

Headway Idea Labs is a biotech company that provides lab space, mentorship, and business support to early-stage biotech startups. Their previous website did not reflect the innovative and professional nature of their work. The layout was outdated, the messaging was unclear, and the site did not offer a smooth user experience—especially for mobile users or startup founders looking for quick, actionable information.

Client

Wesley Okeke

Time

2024

My Role

UX Designer

Project

Web Redesign

Project Summary

Overview

Finding someone to date is hard, but sometimes the hardest part is planning the date. DateNite is an app that helps make planning a date easier by providing the best options in your local city. By offering curated recommendations, a modern and appealing UI for users under 35, user-friendly design to eliminate guesswork, and a randomizer feature to keep dates interesting plus reduce decision fatigue, DateNite lets users focus on enjoying their date instead of the logistics.

Client

Date Nite

Duration

2 months

My Role

UX Designer

Project

App Redesign

Project Summary

Overview

Headway Idea Labs is a biotech company that provides lab space, mentorship, and business support to early-stage biotech startups. Their previous website did not reflect the innovative and professional nature of their work. The layout was outdated, the messaging was unclear, and the site did not offer a smooth user experience—especially for mobile users or startup founders looking for quick, actionable information.

Client

Wesley Okeke

Time

2024

My Role

UX Designer

Project

Web Redesign

Problem

  • Outdated design weakened the perception of Headway’s credibility.

  • Unclear messaging made it difficult for users to understand what services were offered.

  • Poor navigation made it hard to locate key information.

  • The site was not mobile-friendly or accessible.

Problem

  • Outdated design weakened the perception of Headway’s credibility.

  • Unclear messaging made it difficult for users to understand what services were offered.

  • Poor navigation made it hard to locate key information.

  • The site was not mobile-friendly or accessible.

Problem

  • Outdated design weakened the perception of Headway’s credibility.

  • Unclear messaging made it difficult for users to understand what services were offered.

  • Poor navigation made it hard to locate key information.

  • The site was not mobile-friendly or accessible.

Solution

The final website features:

  • A clean, modern aesthetic aligned with biotech professionalism.

  • Streamlined navigation with clear, bold CTAs.

  • Clear service breakdowns with visual icons and short copy.

  • Fully responsive design with a polished mobile experience.

Solution

The final website features:

  • A clean, modern aesthetic aligned with biotech professionalism.

  • Streamlined navigation with clear, bold CTAs.

  • Clear service breakdowns with visual icons and short copy.

  • Fully responsive design with a polished mobile experience.

Solution

The final website features:

  • A clean, modern aesthetic aligned with biotech professionalism.

  • Streamlined navigation with clear, bold CTAs.

  • Clear service breakdowns with visual icons and short copy.

  • Fully responsive design with a polished mobile experience.

Reflection

Reflection

Reflection

This project showed how good UX can improve communication and innovation. By making complicated features easy to understand, we helped Headway connect better with their users. It was also my first experience working with multiple stakeholders, which highlighted the importance of clear and effective communication.

This project showed how good UX can improve communication and innovation. By making complicated features easy to understand, we helped Headway connect better with their users. It was also my first experience working with multiple stakeholders, which highlighted the importance of clear and effective communication.

This project showed how good UX can improve communication and innovation. By making complicated features easy to understand, we helped Headway connect better with their users. It was also my first experience working with multiple stakeholders, which highlighted the importance of clear and effective communication.

Mettalic shape background image

© 2024 Made with blood, sweat and a lot of crtl + z

Mettalic shape background image

© 2024 Made with blood, sweat and a lot of crtl + z

Made while Olivia Benson solving crimes in the background.

Copyright © Desirae Baker-McGhee

Made while Olivia Benson solving crimes in the background.

Copyright © Desirae Baker-McGhee

Made while Olivia Benson solving crimes in the background.

Copyright © Desirae Baker-McGhee