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Overview
Overview
Overview
Headway Idea Labs is a biotech company that provides lab space, mentorship, and business support to early-stage biotech startups. Their previous website did not reflect the innovative and professional nature of their work. The layout was outdated, the messaging was unclear, and the site did not offer a smooth user experience—especially for mobile users or startup founders looking for quick, actionable information.
Our team led a full website redesign focused on modernizing the user interface, clarifying service offerings, and improving the overall user journey. The goal was to position Headway as a credible, forward-thinking resource in the biotech space and drive more engagement from prospective clients.
Headway Idea Labs is a biotech company that provides lab space, mentorship, and business support to early-stage biotech startups. Their previous website did not reflect the innovative and professional nature of their work. The layout was outdated, the messaging was unclear, and the site did not offer a smooth user experience—especially for mobile users or startup founders looking for quick, actionable information.
Our team led a full website redesign focused on modernizing the user interface, clarifying service offerings, and improving the overall user journey. The goal was to position Headway as a credible, forward-thinking resource in the biotech space and drive more engagement from prospective clients.
Headway Idea Labs is a biotech company that provides lab space, mentorship, and business support to early-stage biotech startups. Their previous website did not reflect the innovative and professional nature of their work. The layout was outdated, the messaging was unclear, and the site did not offer a smooth user experience—especially for mobile users or startup founders looking for quick, actionable information.
Our team led a full website redesign focused on modernizing the user interface, clarifying service offerings, and improving the overall user journey. The goal was to position Headway as a credible, forward-thinking resource in the biotech space and drive more engagement from prospective clients.
Problem
Outdated design weakened the perception of Headway’s credibility.
Unclear messaging made it difficult for users to understand what services were offered.
Poor navigation made it hard to locate key information.
The site was not mobile-friendly or accessible.
Problem
Outdated design weakened the perception of Headway’s credibility.
Unclear messaging made it difficult for users to understand what services were offered.
Poor navigation made it hard to locate key information.
The site was not mobile-friendly or accessible.
Problem
Outdated design weakened the perception of Headway’s credibility.
Unclear messaging made it difficult for users to understand what services were offered.
Poor navigation made it hard to locate key information.
The site was not mobile-friendly or accessible.
Solution
The final website features:
A clean, modern aesthetic aligned with biotech professionalism.
Streamlined navigation with clear, bold CTAs.
Clear service breakdowns with visual icons and short copy.
Fully responsive design with a polished mobile experience.
Solution
The final website features:
A clean, modern aesthetic aligned with biotech professionalism.
Streamlined navigation with clear, bold CTAs.
Clear service breakdowns with visual icons and short copy.
Fully responsive design with a polished mobile experience.
Solution
The final website features:
A clean, modern aesthetic aligned with biotech professionalism.
Streamlined navigation with clear, bold CTAs.
Clear service breakdowns with visual icons and short copy.
Fully responsive design with a polished mobile experience.
Reflection
Reflection
Reflection
This project showed how good UX can improve communication and innovation. By making complicated features easy to understand, we helped Headway connect better with their users. It was also my first experience working with multiple stakeholders, which highlighted the importance of clear and effective communication.
This project showed how good UX can improve communication and innovation. By making complicated features easy to understand, we helped Headway connect better with their users. It was also my first experience working with multiple stakeholders, which highlighted the importance of clear and effective communication.
This project showed how good UX can improve communication and innovation. By making complicated features easy to understand, we helped Headway connect better with their users. It was also my first experience working with multiple stakeholders, which highlighted the importance of clear and effective communication.
